HELLA unveils award-winning HELLA BLADE auxiliary lights at SEMA and AAPEX show

HELLA made a significant impact at the 2023 SEMA and AAPEX tradeshows in Las Vegas, by successfully unveiling a range of innovative products that garnered widespread attention and acclaim from industry professionals. The 2023 SEMA Show officially opened, welcoming more than 2,200 exhibitors and approximately 160,000 attendees to the Las Vegas Convention Center during Oct 31 – Nov 3, 2023. The AAPEX show located at the Sand Convention Center exceeded expectations drawing over 46,000 attendees from 127 countries, being regarded as one of HELLA's best shows to date.

Las Vegas, NV. November 1st, 2023.

Renowned automotive lighting expert HELLA proudly showcased its groundbreaking HELLA Blade auxiliary lights at the SEMA and AAPEX Shows 2023. The HELLA Blade won the AAPEX New Product Showcase 2023, solidifying its status as an innovative and cutting-edge addition to the automotive lighting market.

 

During the prestigious award ceremony at AAPEX, Mr. Stefan van Dalen, Managing Director of Lifecycle Solutions, and Mr. Noel Caillat, VP of Global Product Management and purchasing, accepted the accolade on behalf of HELLA, acknowledging the tireless efforts and commitment to excellence demonstrated by the entire HELLA team.

HELLA Blade won the AAPEX New Product Showcase 2023

The HELLA BLADE auxiliary lights

The HELLA Blade boasts a distinctive LED position light, setting it apart with a characteristic and eye-catching light design. The auxiliary lights are available in two variants: one featuring a striking white position light and another with a bold amber position light. The amber position light is designed for off-road applications, enhancing visibility in challenging terrains.  The HELLA Blade auxiliary lights will be available in USA and Canada in March 2023 in sizes 6" and 9", with chrome or black design options. HELLA continues leading the way in automotive lighting technology, providing drivers with cutting-edge solutions prioritizing safety, style, and performance.

HELLA BLADE auxiliary lights
HELLA BLADE auxiliary lights

For more information, please contact:

 

Pablo Sánchez
Senior Marketing Manager
HELLA Automotive Sales, Inc.
Peachtree City, GA 30269, USA
Phone: +1 (404) 200-1581
Fax: +1 (770) 631-7574
Pablo.Syttk@lfjuanchez@hella.com
www.hellausa.com

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