HELLA invests in brakes!

Since 2013, HELLA has evolved into a leading full-range supplier of brake components. With HELLA's complete take over of HELLA, from October 2024 the same premium brake products will be sold in the same high quality standards under the strong HELLA brand. The extensive range and the very efficient customer services are being continuously expanded into the bargain: and, in future, new parts all connected with the braking system will also be added to the range as quickly as possible (fast-to-market).

Nothing will change for automotive workshops and dealers as regards their day-to-day business: but the product range, which is well-known and popular with automotive professionals, will be marketed by HELLA. And it goes without saying - in the same high product quality. The only new thing is the logo. The previous part numbers will also be retained so that workshops and parts dealers do not have to change anything. The packaging design also remains the same as before. However, at the same time, the image will be further developed and focused on a very high recognition value with a future-oriented vibe.

Thanks to integration into HELLA's strong international sales network, customers can rely on maximum product availability, short delivery times and excellent logistics services. As the workshop's friend, HELLA attaches particular importance to providing the best technical service: both by means of the company's own expert hotline and also via HELLA Partner World for wholesalers and HELLA Tech World for workshops. Thus the automotive supplier aims to ensure in a sustainable way that vehicle workshops are able to service and repair even the most modern vehicles, both now and in the future.

In order to further the development of innovative and high-performance brake components, the international automotive supplier will combine its original equipment expertise with the joint venture's renowned premium quality in brake hydraulics and wear parts: HELLA will now be dovetailing its leading OE expertise in the area of brake pedal sensors (brake-by-wire) and its extensive IAM range of ABS sensors and brake boosters with the range of wear parts for brakes and hydraulics, thus covering all things brake-related in its program.

HELLA invests in brakes: These are the advantages for automotive professionals:

- Consistent parts, meaning unchanged high product quality

- Linking up of original equipment expertise in the brake electronics field with the brake wear parts and brake hydraulics sectors

- HELLA is a full-range brake supplier, so everything comes from a single source

- Continuation of previous part numbers

- Vehicle coverage remains very high

- Fulfilment and overfulfilment of ECE R90

- Maximum product availability

- Short delivery times

- First-class technical support

If you have any questions, please get in touch with your local HELLA contact.