HELLA Marketing Campaigns In Indonesia and Malaysia

Indonesia

The HELLA Scratch and Win Campaign held from June to October 2018 was a successful campaign, with the objective of supporting the dealers to sell better and bringing customers to their door steps. HELLA ran this two-tier promotion through the support of its local distributor, PT Sarana Berkat, to reach out to both end users and retailers.

End users who purchased any of the 6 horn sets, comprising of HELLA Blue Twin Tone, Red Twin Tone, Black Twin Tone, JP Kuro, Super Tone or Compact Disc Horn sets, will be given a HELLA Scratch & Win card. End users who has 3 HELLA logo in a row will get to win some attractive prizes ranging from HELLA merchandises, to movie tickets to regular motorcycles.

The campaign was further amplified through Facebook and Instagram to create the end user awareness. To redeem the prizes, the end users will have to contact HELLA via these social media platforms and be one of the followers. To ensure that end users have sufficient time to claim the prizes, the redemption period will end on 31 December 2018.

Apart from the end users, HELLA retailers were also awarded for every purchase of any of the 6 HELLA horn sets. Retailers were able to redeem gifts ranging from shopping vouchers to Honda PCX 150 motorcycles, depending on their order amount.  This campaign generated almost double the usual sales amount in the 4 months campaign period and was proven to be successful.

Malaysia

Good automotive LED lamps play a vital role in safety. Durability, energy efficiency, robust product construction, easy installation and lighting performance are key attributes that appeal to drivers today and HELLA VALUEFIT LED lamps offer all these attributes. With proven quality at affordable price, HELLA VALUEFIT LED lamps are the ideal choice for drivers who are looking for reliable LED lamps.

During our recent VALUEFIT LED lamps product awareness digital campaign roll-out from January to February 2019 in Malaysia, we ran a contest to find out what quality LED lamps mean to Malaysian drivers and alongside the engagement of influencers for product reviews. HELLA VALUEFIT LED lamps were installed on influencers’ vehicle for in-depth product review. Here are some product review videos from the influencers:

Product Review by Rainforest Challenge:
https://www.facebook.com/groups/104920157495/permalink/10156367278467496/

The Rainforest Challenge (RFC) is one of the World’s Top Ten toughest motor races. The RFC 2018 was held in Malaysia. Team 104 Vladivostok emerged as the championship winner at RFC 2018, the team used HELLA VALUEFIT LED lamps at the RFC Grand Final. Being the newly crowned 3-time champions of RFC Grand Final, the team is very impressed by the superior lighting performance and quality of HELLA VALUEFIT LED lamps.

Product Review by Galeri Kereta:
https://www.youtube.com/watch?v=VNz_XkAR_zQ&feature=youtu.be

Product Review by Bobby Ang:
https://youtu.be/4v91EHVa8RU