Sales launch with new name: Brake products available under the HELLA brand from October

• Sales of brake products under the HELLA brand will start on 1 October 2024
• HELLA offers every article related to brakes as a full-range brake supplier
• Successive expansion of the product portfolio planned

Lippstadt, 1 October 2024. After the international automotive supplier FORVIA HELLA completely took over the HELLA PAGID joint venture at the end of 2023, the sale of brake products will start under the HELLA brand name on 1 October 2024. The leading original equipment expertise, for example in the field of brake pedal sensors (brake-by-wire) and the extensive IAM range of ABS sensors and brake boosters, will now be dovetailed with the range of brake-related wear parts and hydraulics. This makes FORVIA HELLA a full-range brake supplier and the company now offers every article related to brakes. Nothing will change for workshops and wholesalers in their day-to-day business: the previous article numbers will remain the same, so workshops and wholesalers will not have to change.

"Brakes have been a key part of our portfolio for over 10 years. Now we want to open up further growth paths," says Dr Marcel Wiedmann, who heads the global spare parts and workshop solutions business at FORVIA HELLA. FORVIA HELLA wants to continuously expand its product range. With this in mind, the company is evaluating market access in the truck sector, for example. The first brake product range for trucks has already been successfully launched in the Middle East. There are considerations to open up further markets in this area. In addition, the OE expertise in the area of brake-by-wire technology is also to be transferred to the independent aftermarket in the medium term. "In this way, we want to further develop the brake portfolio across all product groups and offer vehicle workshops and wholesalers a broad, innovative and future-orientated brake range," says Wiedmann.

FORVIA HELLA is well positioned for this. The company already offers almost 100 per cent coverage for brake pads and discs and over 85 per cent coverage in the brake hydraulics sector. In addition to remanufactured parts, FORVIA HELLA also offers a deposit-free alternative for brake calipers, which is equipped with a premium accessory kit and guide bolts, among other things. This ensures easy replacement and eliminates the often complex deposit process. In addition, FORVIA HELLA covers over 90 per cent (more than 85 per cent for brake discs) of brake pads for electric and hybrid vehicle models.

In addition to the product range, wholesalers and workshops also benefit from the technical service: both through the company's own expert hotline and through HELLA Partner World for wholesalers and HELLA Tech World for workshops. Thanks to integration into FORVIA HELLA's strong international sales network, customers can rely on maximum product availability, short delivery times and excellent logistics services. "As a friend of the independent workshop and partner to wholesalers, we want to enable our customers to maintain and repair the most modern vehicles safely and efficiently today and in the future," says Wiedmann.