The automotive industry has become increasingly globalized during the last two decades. For automotive suppliers, this has led to global cutthroat competition, with many previously independent companies losing their independence. Whereas there were 30,000 independent automotive suppliers worldwide towards the end of the 1980's, this number had declined to 8,000 ten years later. And today this figure has decreased further still – to 2,500.
HELLA has so far successfully managed this selection and consolidation process as an independent family-owned company, not least because of its clear company philosophy which is based on a comprehensive understanding of quality. This understanding extends not only to product quality issues but also all activities of the company.
This requirement for total quality was formulated as early as twenty years ago. The starting point for everything is our highest goal – namely customer satisfaction. It can only be achieved if each employee makes customer satisfaction their own goal and assumes personal responsibility for achieving this goal. Therefore the company's strategic mission is to not only demand but also promote the corporate responsibility of each HELLA employee – regardless of their position in the company. As a result, HELLA's organizational structures and processes have always been aligned to ensure that they allow for corporate responsibility on the part of each employee.
This company philosophy forms the basis for HELLA's success.